The new PRO Resources logo

PRO Resources Gets a Brand Refresh

PRO Resources, the HR company based in Detroit Lakes, has a new look. 

The refresh includes a brand-new website, streamlined and updated with more information on their industry, services, and resources for business owners. 

Elevated colors, textures, and photography accompany this refresh, capturing the brand’s modern approach to the PEO industry. Personal elements point to their value of hands-on support for their clients. 

Fresh, bold branding for a regional PEO

This refresh comes at a pivotal time for PRO as they continue to grow their staff and explore new markets in the upper midwest. Co-founded by CEO Mike Brodsho over 30 years ago, PRO Resources now has a look and feel to match their innovation and expertise. 

“We're incredibly excited to share with you the journey we have undertaken in revitalizing our brand,” says Mike, “Throughout this process, our team collaborated closely with industry experts, creative minds, and strategic partners. We dove into the essence of our organization, examining our strengths, our weaknesses, our aspirations, and our impact. We listened intently to the voices of our clients, our employees, and our stakeholders, understanding their perceptions and expectations,” he continues. 

“The result of this endeavor is a brand that we are immensely proud of – a brand that reflects who we are, what we stand for, and where we are headed. It is bold yet approachable, innovative yet grounded, and above all, authentic to our DNA as an organization. It is a testament to our commitment to excellence, to our passion for what we do, to our team's support of its members, and to our unwavering dedication to our clients' success. This is not just a rebranding; it reflects our ongoing evolution and our relentless pursuit of greatness in serving others,” he concludes.

PRO partnered with Vye, a Saint Cloud-based marketing agency, to expand and define the brand. Followers of the brand will start to see this refresh roll out across all their online platforms, including LinkedIn and Facebook. They eventually plan to update all of their locations with fresh signage and branding. 

More about PRO Resources 

PRO Resources is a regional PEO offering outsourced HR to small and midsize businesses. They provide payroll processing, benefits, worker’s comp, risk management, compliance, wellness programs, administrative duties, and HR expertise. PRO serves clients across many industries, including manufacturing, construction, transportation/trucking, professional services, franchises, and more.

New look, same great service

Now is a great time to connect with the HR experts at PRO to see how they can help take your business to the next level. 

Talk to an HR PRO